Personal Brand Busters™

Note from the author of How YOU™ Are Like Shampoo – Brenda Bence:

Hello, and thanks for visiting our site.  After many years of working in corporations, starting and running my own company, and coaching numerous people in defining and communicating their Personal Brands, I’ve seen a lot of mistakes made in the process! Heck, I’ve made quite a few of them myself. So, I developed a long list of what I call 'Personal Brand Busters™.'

Step 3 in my Personal Branding System, which is outlined in How YOU™ Are Like Shampoo, lists the top 20 most common Personal Brand Busters™ that people make at work when attempting to communicate their Personal Brands – followed by how you can avoid making these same mistakes.
Below is a taste (have you committed any of these?)
Personal Brand Buster #1                     Acting as though you understand                     something when you really don’t.   Personal Brand Buster #2                     Not directly answering the                     question you’re asked.    Personal Brand Buster #3                Thinking that "Look" only                means aspects of your person                or office.

The most common Personal Brand Busters™ can apply to any profession, but some Busters apply to specific occupations. You also need to know the Busters that people in your profession have committed, as well as how to steer clear of them!  

The Personal Brand Busters™ Series

This is where The Personal Brand Busters™ Series comes in. This series of short booklets is customized for a number of specific professions and jobs, such as:

Personal Brand Busters™ for Senior Managers  
Personal Brand Busters™ for Accountants
Personal Brand Busters™ for Attorneys
Personal Brand Busters™ for Human Resource Managers
and many more…

WATCH FOR THEM!

Let us know the Personal Brand Busters™ book you’d like to learn more about!