Just like corporate brands succeed or fail based on how consumers perceive, think, and feel about them, so your personal brand on the job is based on how others perceive, think, and feel about YOU™ – yes, the trademarked you .

So, the question is: How is your personal brand doing? If you're not consciously working on making your brand exactly what you want it to be, then it's probably out there beyond your control, undermining the success you're capable of achieving in your career.

The truth is: The world's most successful people understand the importance of effectively communicating and managing their personal brands. And no matter how well you're doing in your career or on your job search, you can do even better if you learn how to craft, communicate, and ultimately control your desired personal brand.