“Today’s competitive marketplace requires that everyone find their niche — that goes for people, as well as products. The only way to achieve success is to build a trusted relationship that is remembered, and branding is how we stay in the minds of our audience. How YOU™ Are Like Shampoo teaches people how to do just that in an extraordinarily friendly and no-nonsense way."

“As a corporate marketer, Brenda Bence has built successful corporate brands all around the world. Now, she shows you how to make your own personal brand just as successful. Her straightforward approach to personal branding will ensure you stand out from the crowd, no matter what environment you are competing in.”

“As a successful banker, I thought I didn't need help with my career 'game plan.' What changed my mind was Brenda's persistent questions about my 'aspirations.' Truth be told, I felt I was too busy to consider them. Over the following months, Brenda led me through an evaluation of my aspirations, career goals, and quality of life. I emerged with a clear picture, for the first time, of how to connect them all. Brenda's sessions are not geared just towards 'getting ahead' but rather towards whether the path I was on was the right one. In the end, it was exactly what I wanted and needed, and I would wholeheartedly recommend working with Brenda."

“Having Brenda as an executive coach over the past 10 months was an amazing experience, one which I can - without hesitation - recommend to other individuals considering such an undertaking. From the very first session, when we set what I believed to be very stretching goals for myself (which, in all honesty, I thought were unachievable at the time!), Brenda led me on a journey of learning and discovery. The improvements in my confidence, self belief, and general well-being are there for all to see, in both a business and personal context. The process was very challenging at times - as Brenda indicated it might be at the outset - but the effort was all worthwhile. Now, I look forward to continuing to reap the rewards and, hopefully, to working with Brenda again in the future."

"We were so privileged to have you join us. Our board members were "charged" with new energy and you made it happen! Branding is so important and it is difficult to convince some that it is a serious investment in our future. Your presentation really helped us. Thank you!"

"I thoroughly enjoyed hearing you speak! It is easy to see why you are in demand and why our event organizer was so impressed with you and focused on bringing you back to talk to our group. I took away many important thoughts that will stay with me, and I heard so many positive comments about how much everyone enjoyed your presentation! Here is an official "warning" that you will be contacted by us to speak again someday!"

"You made a difference in the Talent Plus Culture. Our team was energized by you and your presentation! Thank you."

"Without hesitation, I would recommend Brenda as a coach to other executives.

As I embarked on my journey with Brenda, I had little idea about what to expect from an executive coaching programme and have to say I was slightly nervous. However, from the first session, Brenda fully explained how the process would work, what would be expected of me and also what she would bring to the process from her background and experience, not only in the area of executive coaching but also in a wider business context.

One of the comments Brenda made at the outset was that the sessions and the programme we are working through are all about me. She promised that there is no hidden agenda from her side and that the development and achievement of my agreed goals is her sole objective. Of course, Brenda has been true to her word and having this focus has been so rewarding for me - it's not often one gets the chance to fully focus on oneself!

Another important point she made during session 1 was that the process might feel uncomfortable at times as we looked at obstacles to achieving my goals, and these comments allowed me enter into things with my eyes wide open.

In summary, I am about halfway through my planned programme with Brenda and am finding it thoroughly rewarding as I make good progress towards meeting my primary goals. Again, I would recommend Brenda as a coach to other colleagues and contacts."

"How YOU™ Are like Shampoo is the only book I've seen that provides you with a foolproof process for defining and establishing your personal brand in the workplace.  Bence's personal branding system takes you from where you are now to where you want to be.  Finally, someone has made personal branding simple!"

"I have always thought Branding is about focusing on the essence of a thing - whether for a product, a company, or a country - and then communicating it in a way that truly understands the point of view of the receiver so that what you have to say is relevant and attractive to them.  If I have been even partly right all these years, why wouldn't that apply to YOU – or should I say YOU™ - as a person, too?  It is such a simple yet powerful idea.  I wish I had thought of it!"

"I have constantly found that the most effective candidates we interview have a clear definition of who they are, what they want (in both life and career) and where they need to go. Those who craft and communicate their personal brands achieve greater success not only when changing jobs or careers, but importantly when they take on new roles and responsibilities in their current organizations.  The powerful personal branding system shared in How YOU™ Are Like Shampoo allows the reader to do just that – achieve success through personal branding. Highly recommended!"

"Just like the process Brenda follows with her coaching clients, the easy steps outlined in How YOU™ Are Like Shampoo present the reader with an amazing system to help you define, communicate and take control of your career and your life.  Reading through this book is like having Brenda sitting across the table from you, guiding you toward defining your brand and then toward mastering the everyday activities you do to help you live out your brand in pursuit of your dreams.  Brenda will empower you to trust and respect yourself, and infect your world and others with your own unique 'shampoo,’ assuring long term success."

"If you are looking for a way to get ahead in your organization, this book will give you a blueprint for positively positioning yourself. Not only will Bence’s book help you pinpoint and define your unique personal brand but it will also help you take charge of communicating it effectively, resulting in greater job and career success."

"Now you can capitalize on the way big business goes about creating winning brands to brand yourself as a winner. In How YOU™ Are Like Shampoo, Brenda Bence not only shares her big brand experience and skills as a strategic marketer, but also her talents as a successful coach.  This book will help YOU create your unique brand. Read it now! It will make a difference in achieving your best, professionally and personally. Apply the lessons and grow, and have fun at the same time."

"Insightful and wise, How YOU™ Are Like Shampoo is a definitive guide to achieving career success. Bence takes the mystery out of personal branding and brings it into the real world. This book is a great gift to anyone who wants to reach their full potential."

"Brenda has taken the same principles used for years to build hugely successful brands and made it possible for anybody to create an equally successful personal brand in the workplace.  This should be required reading for everyone in business today whether they are working at a Fortune 500 or Inc 500 Company!" 

"If you follow the steps in How YOU™ Are Like Shampoo, you will definitely stand out from the crowd.  The great insights and steps provided help you define and successfully communicate your personal brand which, in a corporate environment, is critical for success." 

"Brenda Bence provides you both with the theory and practical application for establishing the most important brand, your own.  Her professional, thoughtful approach is very engaging and, as you read, study and implement her ideas, you will no doubt enhance your career and your life.  She is a branding expert who makes it fun to follow her advice as you establish your own brand." 

"Brenda, you were outstanding! I cannot thank you enough for the time and care you took to prepare yourself for chairing and presenting at our annual CFO conference. You far exceeded our expectations, not only in content but in the way you tailored your thoughts to our agenda – you made a tremendous impact. Thank you for giving 200% of yourself - not only to IQPC as organizers of the conference - but to every single delegate who attended!" 

"Speaking on behalf of our board and officers, your presentation more than met my objectives! I positioned myself by your books afterwards so I could hand them out personally...all comments were very positive! They understood how branding applied to our fund-raising efforts as well as to them personally.

Many thanks for sharing your expertise and time with us. I did talk to some people who observed your keen speaking style and also paid close attention to learn more about effective public speaking. What a bonus!" 

"I turned to coaching with Brenda at a time of great change in my not-for-profit organization and during a period where I was laying the groundwork for an unconventional retirement five years from now. The results have been splendid and I feel much more confident in the choices I make for myself and the unusual directions my professional life takes me. I highly recommend coaching with Brenda to anyone who is contemplating big changes but unsure about how to move forward."

"I thoroughly enjoyed your talk! It was not only informative but also very inspiring at the same time. I must say that you are one of only a handful of speakers who could capture my full attention!"

"It was a pleasure listen to you. You are a dynamic speaker...it was a treat to hear you speak!"